This design really demonstrates the use of hierarchy. Allowing the user to know what information to prioritize. There's a clear CTA button above the fold so the user knows what actions to take. The visuals are on the far left and right to provide balance and compliment the text rather than distract from it. The added use of graphics visually give the user an examples of what they can buy with a gift card without having to say it in words. Another way to convey the message faster.