The University of Texas Project Studio WKRM class was commissioned by Super Coffee to re-brand their product for their upcoming distribution launch on UT Campus. In order to get students familiar with the product before hand; the design students in wkrm produced and organized an outdoor pop-up coffee shop.
In order to prep for the pop-up coffee shop we conducted demographic research to determine the target audience for Super Coffee. As team lead for the UX team, I coordinated the creation of survey questions and data analysis. The team created a visual representation of the findings to present to our clients. Below are the student persona cards that my team and I created to showcase the data better visually.